#148 Stop Spending So Much Time Marketing Your Brand – Convenience Matters

Talking all things convenience and fuels.

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#148 Stop Spending So Much Time Marketing Your Brand

Scott Stratten // President // Unmarketing

Scott Stratten, NACS Show 2018 keynote speaker and the author of numerous books on marketing and branding, talks about defining and redefining your brand to make your company stand out from the crowd.

Hosted by:

Jeff Lenard, Vice President of Strategic Industry Initiatives, NACS and Stephanie Sikorski, Vice President, Marketing, NACS

Posted On November 19, 2018

Posted By Convenience Matters

Posted In General Convenience

Tagged convenience stores gas station NACS Show UnMarketing UnPodcast

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Whether it's for food, fuel, drinks or snacks -- about half of the U.S. population is at a convenience store every day. We sell 80% of the country's fuel and we are 4% of the total U.S. economy. We'll talk about what we see at stores -- and what the future may hold -- as long as it's convenient.

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