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#209 Values Matter, Demographics Don’t

https://conveniencematters.com/episode-player/3410/209-values-matter-demographics-dont.mp3?stats-code=cmsite

David Allison // human behavior and values thinking expert

Relying only on demographics to stereotype customers might not be the best way to truly personalize their experience. Do you know what they really like, how they feel and what they value?

David Allison, human behavior and values thinking expert

Hosted by:

Carolyn Schnare, Director Strategic Initiatives, NACS and Jeff Lenard, VP Strategic Industry Initiatives, NACS

Jeff Lenard / David Allison

Posted On January 20, 2020

Posted By Convenience Matters

Posted In General Convenience

Tagged convenience stores customer experience NACS NACS Leadership Forum Valugraphics

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Whether it's for food, fuel, drinks or snacks -- about half of the U.S. population is at a convenience store every day. We sell 80% of the country's fuel and we are 4% of the total U.S. economy. We'll talk about what we see at stores -- and what the future may hold -- as long as it's convenient.

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