David Allison // human behavior and values thinking expert

Relying only on demographics to stereotype customers might not be the best way to truly personalize their experience. Do you know what they really like, how they feel and what they value?

David Allison, human behavior and values thinking expert

Hosted by:

Carolyn Schnare, Director Strategic Initiatives, NACS and Jeff Lenard, VP Strategic Industry Initiatives, NACS

Jeff Lenard / David Allison