Michael Klein, communications professional and author
The one element of starting a new business that is likely most discussed—and debated—is the company name. For c-store retailers the challenge is even more pronounced as they operate in an industry with more than 90,000 companies. Everyone knows that convenience stores are quick (or kwik, qik, or quik) and easy, so how can someone find a name that sets them apart?
Jeff Lenard and John Eichberger