Convenience Matters

Talking all things convenience and fuels.

Toggle navigation
  • About
  • Hosts
  • Guests
  • Episodes
    • Food
    • Fuels
    • General Convenience
    • Leadership
    • Technology
  • Sponsorship
  • Contact
    • Survey
    • Feedback
  • Search

How Stuckey’s Is Bringing Back the Road Trip – Episode 336

https://conveniencematters.com/episode-player/5132/336-stuckeys-road-trip.mp3?stats-code=cmsite

Stephanie Stuckey is on a mission to revive the Stuckey’s brand and experience for road trippers.

Hosted by:

Jeff Lenard

Episode Highlights

Stephanie Stuckey:
“It’s really important to understand what your brand is about and Stuckey’s is synonymous, or certainly was at our peak, with the American road trip and is very much in the DNA of our brand as much as our iconic product, the pecan log roll. We are about traveling the highway, taking some back roads, exploring America, pulling over and seeing what’s there. You can’t tell the story of Stuckey’s without telling the story of the road trip.”


show more

Stephanie Stuckey:
“At our peak, we had 368 stores in 40 states, but [the company] went through a series of corporate hands. The brand frankly, was trashed. We ended up being owned by a Chicago railroad conglomerate that did not get our quirky roadside Americana brand, and we were in distress. My father got the company back, he righted a sinking ship, but then he retired about a decade ago and left only a handful of people running the company. We were six figures in debt when my dad’s former business partners approached me two years ago and asked if I wanted to buy the company. When I got the company, we do not own or operate any of our stores, and we rented warehouse full of dusty inventory that had not turned in years.”

Stephanie Stuckey:
“How often do you get a chance to rewrite your family’s business story? If you’ve lost your family business, it just almost never happens and I just couldn’t pass it up. So that began my journey. I do not have an MBA or previous business experience, and I had to figure things out but we’re making it. We’re now profitable. We closed out 2021 $2.4 million net and over $12 million gross in sales. We bought a candy plant, we bought a pecan shelling plant and we’re making our product again ourselves. We’re catering mostly to c-stores. So that really is the heart of our business: people who road trip and that’s c-stores.”

Stephanie Stuckey:
“…That’s how we’re growing the brand. That doesn’t mean we’re not about the story of the road trip, but how we’re really driving the future of this company is selling our product. And we want to sell our product in the c-store channel because those are our people.”


show less

About our Guest

Stephanie Stuckey, CEO, Stuckey’s Corp

Stephanie Stuckey, CEO, Stuckey’s Corp

Stuckey’s is a roadside chain and family-owned business headquartered in Eastman, Georgia, that has proudly sold pecan log rolls and rubber alligators to highway travelers since 1937. Prior to taking over the company a few years ago, Stephanie served 14 years in the Georgia General Assembly House of Representatives.

Related Links

Stuckey’s
NACS Magazine | “Roadside Revival”


Posted On May 16, 2022

Posted By Convenience Matters

Posted In General Convenience

Tagged road trip summer drive

Share


Prev

Road Tripping With the Gas Station Gourmet – Episode 335

Next

AAA’s Sizzlin’ Summer Drive Forecast – Episode 337

Scroll to the top

Share Convenience Matters

Share our podcast with your friends and colleagues using the hashtag #ConvenienceMatters

Facebook Profile Twitter Profile Instagram Profile YouTubeLinkedIn ProfileRSS Feed

© 2016-2023 NACS. All Rights Reserved.

Subscribe
Subscribe on Apple Podcasts
Listen on Google Podcasts
Listen to Stitcher
Listen to Stitcher
YouTube
Gaana