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How a Rebrand Led to Reinvention at TXB – Episode 364

https://conveniencematters.com/episode-player/5446/364-rebrand-reinvention-txb.mp3?stats-code=cmsite

TXB has done much more than rebrand a previous store concept: It’s redefined the concept of convenience. Stores have a focus on fresh, local food and its local roots. After all, it’s Texas born.

Hosted by:

Jeff Lenard

About our Guests

Kevin Smartt, CEO, TXB Stores Inc.

Kevin Smartt, CEO, TXB Stores Inc.

Kevin is CEO of TXB Stores, formerly known as Kwik Chek Food Stores, a chain of approximately 50 locations across Texas and Oklahoma. He is a current member of the NACS Executive Committee and served as 2020-21 NACS chairman. He also served as chairman of Conexxus.

Anna Felz, Director of Brand Management, TXB Stores Inc.

Anna Felz, Director of Brand Management, TXB Stores Inc.

Anna has been at TXB since 2019 and oversees all elements of brand management for the company. She previously served as marketing director for Sprint Food Stores, based in Augusta, GA, and was the senior marketing executive for Ocozzio marketing firm, also based in Augusta. Anna earned a degree in public relations and communications from the University of Georgia’s Grady College of Journalism & Mass Communication. She also serves as a group fitness and yoga instructor.

Related Links

TXB Stores Inc.


Posted On November 28, 2022

Posted By Convenience Matters

Posted In Leadership

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