Adam Brumberg, Deputy Director of the Cornell Food and Brand Lab, Cornell University

Why do blindfolded taste-test volunteers say that chocolate yogurt tastes like strawberry yogurt? It comes down to psychology–and if your mind is convinced, you react accordingly. On this episode, we interview Adam Brumberg from Cornell who discusses how retailers can use psychology to help increase sales of better-for-you items in stores.

Hosted by:

Jeff Lenard and Carolyn Schnare