Kelly Jacob, vice president of retail & emerging channels, Pro*Act LLC
Customers are increasingly seeking out more fresh items at convenience stores, whether bananas, fruit cups or salads. And this trend is attracting new customers, especially millennials and women. But that doesn’t mean that a fresh offer will work at every store. If you’re not sure if you are ready to expand your fresh offer, review a quick 10-point checklist that Kelly helped develop as part of her involvement on the NACS-United Fresh “Fresh Convenience” task force.
Jeff Lenard and Stephanie Sikorski