The gas price sign used to be the most important means of communications to attract drivers to c-stores. Today, digital communications have unleashed many other more effective opportunities to tell customers about your offer by appealing to their known behaviors.
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About our Guest
Fred Dimesa, Head of Product for Marketing Solutions, Arity
Fred is head of product for marketing solutions at Arity. He has more than 20 years of experience in developing strategies and launching new businesses in the technology space.