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#206 Brand Strategy

https://conveniencematters.com/episode-player/3387/206-brand-strategy.mp3?stats-code=cmsite

Mike Lawshe // President // Paragon Solutions

Brand strategy is more than just a new logo or design. Brand is every way that a company communicates, what it stands for and a promise delivered to customers.

Mike Lawshe, President, Paragon Solutions

Hosted by:

Jeff Lenard, VP Strategic Industry Initiatives, NACS and Donovan Woods, Director of Operations, Fuels Institute


Posted On December 30, 2019

Posted By Convenience Matters

Posted In General Convenience

Tagged convenience stores Fuels Institute gas stations NACS

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